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Insights By Accel

Episode 

52

Scaling your Startup

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In this episode of the INSIGHTS podcast, we continue with our deep dive on SaaS and hear from Sudheer Koneru from Zenoti (vertical SaaS solution for the Beauty & Wellness industry operating in US, UK, Australia among other markets) and Anand Jain from CleverTap (Customer engagement platform that enables consumer brands to improve their retention and conversion rates).

Anand and Sudheer give a glimpse into their respective startup journeys- skillsets they brought from their previous experiences, new challenges that they were not prepared for, and milestones that marked their journey.

The podcast covers all the different phases of their journeys: from identifying the problem to go after and building the MVP to scaling the product, figuring out monetization, and solving for Sales GTM and funding.

To learn more about what it takes to build scalable global SaaS companies out of India, tune in to the latest episode of the Insights Podcast by Accel

Notes:

04:24 — Early days of the startup journey

11:22 — Picking the right mountain and validating it (Vertical vs Horizontal SaaS)

20:40 — Finding the first set of customers

29:55 — Business model and monetizing

34:55 — Funding the early phase: bootstrapping vs fundraising

39:20 — Scaling up phase, expanding geographies

48:30 — Advise for early-stage SaaS founders

50:30 — Rapid Fire Round

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Download Pitch Deck

We’re looking for the next generation of successful Indian marketplaces. If you’re an early-stage marketplace founder, apply now here or learn more about the #DecodingMarketplaces Startup Hunt.

We’d love to hear about your experiences with marketplaces. Let us share our learnings and build a better and stronger ecosystem. Write to us at seedtoscale@accel.com to be a part of the Accel family.

Jennifer Phan
Co-founder and CEO, Passionfroot

We’re building Passionfroot 1, an operating system for creators to manage their business.

We’re based in Europe and raised our $ 3.4m pre-seed round from Creandum and US angels such as Vlad (Webflow) and creators like Ali Abdaal.As we’re creating a new category and as the creator economy is global and mostly online, we’re building from Day 1 a global company and product that helps creators monetize around the world.

This brings a lot of complexities especially in terms of payments and taxes as our early users are based both in Europe and the US and deal with cross-border transactions.What are Do’s and Dont’s for European startups who have a global ambition and build products for a global customer base from Day 1. Anything you would do differently?

Krish Subramanian
Co-founder, Chargebee

Thanks @pjbouten! Love how you’ve thought about incrementally shaping a category with a focus on product and service, and only then thinking about getting the message out there vs the other way around.

And totally agree on the distinctions and overlaps both self-serve and enterprise motions share.

Community/Editorial, Relay

Thanks, PJ, for taking the time to address questions from the great vantage of shaping Showpad into a global, enterprise SaaS brand!


Interested in authoring a guest article or narrating your start-up journey for SeedToScale?
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