Marketplaces
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Episode
How Swiggy fell in love with the problem, and not their solutions
Swiggy started in 2014 when Sriharsha (Harsha) Majety and Nandan Reddy came together. Earlier, Harsha and Nandan shut down their startup, Bundl. They were looking for a new startup idea to apply all the lessons from the failure.
The duo joined Rahul Jaimini in Bengaluru to build Swiggy. The startup grew from a fledgling venture to one of this decade's most valuable Indian marketplaces. Early failures and pivots shaped Swiggy's initial journey.
In July 2021, Harsha promoted longtime employee Phani Kishan Addepalli as a Co-Founder to shape the future of Swiggy. Phani's elevation underscored a bold bet on talent for a future beyond the founders.
In this interview, Nandan and Phani, along with Anand Daniel from Accel, take us through the building blocks of Swiggy. The conversation goes deep into the events and learnings leading up to the launch of Swiggy.
Swiggy focused on what the consumers wanted and would pay for from when it started. This also meant taking bold, tough decisions, such as shutting down operations for two days, as Phani mentions in this masterclass.
While Phani and Nandan help us look at Swiggy's growth through the operators' lens, Anand shares deep insights from the startup's war room.
We’re looking for the next generation of successful Indian marketplaces. If you’re an early-stage marketplace founder, apply now here or learn more about the #DecodingMarketplaces Startup Hunt.
We’d love to hear about your experiences with marketplaces. Let us share our learnings and build a better and stronger ecosystem. Write to us at seedtoscale@accel.com to be a part of the Accel family.
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We’re building Passionfroot 1, an operating system for creators to manage their business.
We’re based in Europe and raised our $ 3.4m pre-seed round from Creandum and US angels such as Vlad (Webflow) and creators like Ali Abdaal.As we’re creating a new category and as the creator economy is global and mostly online, we’re building from Day 1 a global company and product that helps creators monetize around the world.
This brings a lot of complexities especially in terms of payments and taxes as our early users are based both in Europe and the US and deal with cross-border transactions.What are Do’s and Dont’s for European startups who have a global ambition and build products for a global customer base from Day 1. Anything you would do differently?
Thanks @pjbouten! Love how you’ve thought about incrementally shaping a category with a focus on product and service, and only then thinking about getting the message out there vs the other way around.
And totally agree on the distinctions and overlaps both self-serve and enterprise motions share.
Thanks, PJ, for taking the time to address questions from the great vantage of shaping Showpad into a global, enterprise SaaS brand!