Decoding AI
Builders x AI
Season
1
/
Episode
5
Posha: Automating daily home cooking with artificial intelligence
Home cooking in India remains one of the most persistent daily burdens that is time-consuming, effort-heavy, and difficult to sustain alongside modern work and family routines. Even as people aspire to eat healthier and more authentic food, the gap between intention and daily execution grows, creating a massive opportunity for intelligent automation inside the home.
Co-founder Rohin Malhotra breaks down how the team is transforming that gap with a cooking robot built at the intersection of hardware, AI, and culinary science. He shares how the technology evolved from early prototypes to an AI system that can reliably cook hundreds of recipes to individual taste, and how emotional connections to food like nostalgia, memory, comfort, shaped the product far more than specs or features.
He reflects on customer-led adoption, from organic word-of-mouth to the nuances of hiring across three disciplines, and what it takes to build trust in a new consumer category. He outlines why ambition, not capability, remains the biggest unlock for India’s robotics ecosystem and how reimagining everyday cooking can reshape time, health, and family routines for millions.
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We’re building Passionfroot 1, an operating system for creators to manage their business.
We’re based in Europe and raised our $ 3.4m pre-seed round from Creandum and US angels such as Vlad (Webflow) and creators like Ali Abdaal.As we’re creating a new category and as the creator economy is global and mostly online, we’re building from Day 1 a global company and product that helps creators monetize around the world.
This brings a lot of complexities especially in terms of payments and taxes as our early users are based both in Europe and the US and deal with cross-border transactions.What are Do’s and Dont’s for European startups who have a global ambition and build products for a global customer base from Day 1. Anything you would do differently?
Thanks @pjbouten! Love how you’ve thought about incrementally shaping a category with a focus on product and service, and only then thinking about getting the message out there vs the other way around.
And totally agree on the distinctions and overlaps both self-serve and enterprise motions share.
Thanks, PJ, for taking the time to address questions from the great vantage of shaping Showpad into a global, enterprise SaaS brand!