Untold Seed Stories: First 500 Days of Freshworks
When customer trainers talk about products, it is largely around features but all that goes in a customer’s mind is his/her own problems. It is an important gap to bridge.
Experience from early days at Facebook and Dropbox
Aditya Agarwal and Ruchi Sanghvi share their Facebook experience, including being part of some of the earliest architecture — the Facebook search engine and the News Feed.
How to Pick the Right Idea and Launch Your SaaS Startup?
Learn Best Practices for Starting a SaaS Company: Accel's Shekhar Kirani and Krish Subramanian Provide Expert Insights.
MindTickle: A Journey of Product and People
MindTickle’s original focus was quite novel for its time - make learning for employees more fun and engaging. Millennials in the workforce found this appealing, and as Gen Z entered the corporate world, this became table stakes.
Sales Ops: Improving the Efficiency of your Sales Engine
For any early stage SaaS startup, once you have identified the Ideal Customer Profile who find immense value in your product, gaining sales...
Value Metrics and Pricing Design for SaaS Companies
Growth Spiral depends on a simple but fundamental insight: customers derive value not only...
What does SaaS have to do with Real-Estate Operations: The story of Facilio
It was a great time for me, as none of the other VC firms were interested in this unique category. In addition, with more SaaS companies happening in Chennai, I started participating in several pay-forward SaaS community programs.
SaaS Playbook: Sales
Sales: a dreaded word with a lot of founders. Is sales all about finding star sales people? Can anyone do sales? How do you scale this beyond founders? ...
Product-led Growth for SaaS Companies
Research over the last two decades has shown that there are only four value creation mechanisms...
Spas and SaaS: How Zenoti Launched in the Global Wellness Market, Building Incrementally on Early Lessons
Many startups begin by trying to find a problem to solve. However, our learnings from...
Zinier addresses the next generation of mobile workers
We’re happy to share the news of our investment in Zinier, a company that wants to power...
5 Habits of Successful Product Teams
Why some products click and others don’t is an eternal question. While a lot of factors go into determining a product’s success, team building ranks right at the top.
The story of Zomentum — Accel’s Perspective
One evening in July 2019, Shruti called me right after introducing her company and the product...
Securing your business with SecurDen
Now, in the midst of the COVID-19 pandemic, as organizations have quickly embraced remote work...
Qwikcilver: A First-to-Market Journey from Inception to Acquisition
Qwikcilver’s story as an end-to-end gift card solutions provider recently culminated in a $110 million...
Investment in IoT Category: Smart Facility Management software company, Facilio
We’re excited to announce our seed investment in Facilio, a unified software suite for...
Kubric: Bringing creativity and technology together
It was their love for content that brought Kaus and Barry together to launch Kubric.
How a relentless focus on user research and feedback helped Zomentum achieve early success
The story of Zomentum's research into their user persona, how it powered their early growth, and helped shape the product roadmap.
From seed to scale with Zenoti - The making of a vertical SaaS unicorn
The strategic decisions that helped Zenoti scale on its way to becoming a unicorn
Airmeet: A New Venue For All Community Events
In mid 2019, Lalit called up Subrata explaining why online, real time communication platforms (in particular, video conferencing platforms) will be central to the future way...
Announcing Our Investment in Bayestree: A Next Generation Enterprise CX Platform
Customers have become accustomed to "Amazon" or "consumer like" experiences but enterprises are yet to adapt their internal operating model and tooling to deliver this. Enterprises have long known...
The Early Story of Chargebee: Why it’s Better to Start with People, not Ideas
In 2002, a young programmer worked at a small technology startup in Bangalore, earning a modest...
Announcing Accel’s investment in Eder Labs - Enabling AI without Compromise
We love our Netflix recommendations and knowing how far our UberEats order is, but we also don't want Doordash to know where we...
SaaS Playbook: Marketing
The first Masterclass was all about building a high quality top of the funnel through the lens of Freshworks and how they evolved their marketing strategy...
Our Investment in Slintel
When we first met Deepak Anchala, his vision to change the way sales & marketing teams leverage data excited almost all of us at Accel. In an industry...
Disrupting Zoom: Startup Opportunities
Zoom grew from 10 million daily active participants to more than 300 million...
How can SaaS startups tackle scaling beyond $50mn in ARR?
As professionals and peers from across the world observe the SaaS boom in India, we wanted...
Where are the next big GTM startups going to come from?
Dinesh Katiyar, Partner at Accel, writes about where the next big GTM startups are going to come from.
SaaS Playbook: Learning from the Practitioners and Building a Community
At Accel in India, cross-border SaaS remains a major area of focus. These are companies out of India, building software for the global market...
How to build a clear and actionable GTM strategy
Shekhar Kirani, Partner at Accel, writes about how to build a clear and actionable GTM strategy for startups.
How Chargebee Made its First Million
In the first years of the last decade, I would frequently be on an early morning flight to Chennai for a meeting with Girish. And the day would invariably start with some...
Entering a New Market as a SaaS Business and Finding First Customers
International expansion is a logical step for any startup with a global vision. But...
Decoding Buyer Matrix & Buyer Journey for your SaaS business
Everyone I have interacted with knows or has heard of the buyer persona...
Building an Effective Startup Program as a GTM Channel
This intersection is where a Startup Program can be a viable, reliable, and long-term activity that is mutually beneficial both to your own business and the spectrum of early-stage businesses looking to launch.
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