"We do not learn from experience, we learn by reflecting on experience..." -John Dewey
At Accel in India, cross-border SaaS remains a major area of focus. These are companies out of India, building software for the global market (e.g. Freshworks, Chargebee,MindTickle). Over time, we have found that there is a common thread of problems that they face.
"When is the right time to hire a sales leader in the US/ Europe?"
"What are the right metrics to measure marketing efficiency early on?"
"How do I create a common culture in a cross-border company?"
Plenty of companies in our portfolio have faced similar challenges before. Over time, they have created mental models and decision frameworks to take on these challenges.
To help our early stage companies think through these problems and potentially answer some of these questions, we decided to create a masterclass series for them. We brought in practitioners from more mature SaaS companies share their specific, tactical inputs and mental models on how to deal with their growing pains. The idea was to keep it extremely actionable and answer each startups questions in depth vs. high level "advice."