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CityMall's Playbook for Solving E-commerce in India's Small Towns and Villages
CityMall is bringing e-commerce to value-conscious households in India's small towns and villages, enabling online shopping for millions of underserved consumers. Specializing in groceries, lifestyle essentials, and more, CityMall connects directly with consumers through local community leaders. This unique model ensures trust and addresses the needs of India's value-conscious consumers like never before. In this episode of Builders for Bharat, Co-founder and CEO Angad Kikla explains why quick commerce and traditional e-commerce won't replace grocery buying in India.