About the series

Every iconic company has a version of itself that had to change first.

Founder interviews are only half of it. Each episode comes with a full case study which includes the boardroom options, the margins and metrics leadership was watching, and the framework used to make a call that could have gone either way. Legendary Pivots pairs the story with the numbers behind it, so you see not just what was decided, but what the data actually showed at the time.

One company.
One week.
One pivot.

Urban Company: "The Marketplace That Had To Die" - Trailer
Turning Fragmented Capacity Into A Platform
Walking Away From A Model That Was Working
Betting On Structure Over Speed

From the series.

01
Urban Company — trailer
Watch Trailer
02
Killing the marketplace to save the company
Full episode with Abhiraj Singh Bhal
Watch Episode
03
From listings to full-stack services
Case study
Download Case study