Pivoting away from the reseller model it had just won

Every iconic company has a version of itself that had to die first.

In the early days of Meesho, there was no team to speak of. Sanjeev Barnwal wrote the code, and Vidit Aatrey was the delivery boy, riding his bike to drop off orders and sign up sellers by day, then sitting in small shops to watch how they actually did business. One pattern kept surfacing in those shops, and it would eventually turn the company into one of India's largest commerce platforms.

In this episode of Legendary Pivots, Vidit Aatrey, co-founder and CEO of Meesho, walks us through the pivots that took the company from a hyperlocal fashion app to a national consumer marketplace.

Each turn came from a signal the founders almost missed, a small group of users who kept logging in, or an economy neither of them knew existed, all the way to the shift in consumer behaviour that changed everything about who the product was really for.