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Marketing

An Easy-to-Apply Content Creation Framework

Mastering Content Marketing: A 3-Pillar Strategy

  1. Content marketing is now a top strategy for 57% of Indian marketers, with global marketing budgets allocating up to 40% for content.
  2. Only 41% of B2B and 33% of B2C marketers have a documented content strategy
  3. To maximize the effectiveness of your content marketing, a documented content strategy is essential.

The 3 Pillars of an Effective Content Strategy

  1. Matching content with the consumer journey
  2. Choosing the right content format for effective delivery
  3. Measuring the efficacy of the content strategy for better targeting

Pillar 1: Matching Content with the Consumer Journey

  1. Align content with the user's buying and thinking cycle for maximum impact.
  2. Emotional benefits are now key differentiators for competing businesses.
  3. The content matrix: Engaging, Educational, Convincing, and Inspirational content.

Pillar 2: Choosing the Right Content Format for Effective Delivery

  1. Understand your consumers' demographic, psychographic, and behavioral data.
  2. Select content formats suited to your product or audience, such as videos, listicles, or long-form articles.
  3. Content Creation Framework: Infographics, Facebook/YouTube live, AMA formats, and more.

Pillar 3: Measuring the Efficacy of the Content Strategy for Better Targeting

  1. Track and optimize your content strategy for better targeting.
  2. Measure the effectiveness of your content with metrics like engagement rates and conversion rates.
Content Creation Framework

Summary

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