Inside The Engine Room
Season
1
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Episode
3
Reimagining E-Commerce with an AI-Native OS: Inside ShopOS
In e-commerce today, every shopper sees similar product pages. However, the reality is that buyers rarely purchase for the same reasons. Yet, both are shown similar visuals, copy, and interfaces.
Sai Krishna, founder of ShopOS, believes this model is about to be disrupted with agentic AI, moving from brand-first pages to customer-context-first pages, where visuals, copy, and recommendations adapt to intent, powered by bandit algorithms that have long driven social media personalization.
And the real breakthrough comes when this personalization doesn’t rely on constant input, but happens automatically in the background.
Instead of asking AI to perform one-off tasks, founders can set goals and budgets, while ambient AI agents handle cataloging, pricing, marketing, and discovery continuously. Don’t miss the complete episode of AWS, Inside the Engine Room, for a deeper look at how AI is set to reshape e-commerce from the ground up.
We’re looking for the next generation of successful Indian marketplaces. If you’re an early-stage marketplace founder, apply now here or learn more about the #DecodingMarketplaces Startup Hunt.
We’d love to hear about your experiences with marketplaces. Let us share our learnings and build a better and stronger ecosystem. Write to us at [email protected] to be a part of the Accel family.
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We’re building Passionfroot 1, an operating system for creators to manage their business.
We’re based in Europe and raised our $ 3.4m pre-seed round from Creandum and US angels such as Vlad (Webflow) and creators like Ali Abdaal.As we’re creating a new category and as the creator economy is global and mostly online, we’re building from Day 1 a global company and product that helps creators monetize around the world.
This brings a lot of complexities especially in terms of payments and taxes as our early users are based both in Europe and the US and deal with cross-border transactions.What are Do’s and Dont’s for European startups who have a global ambition and build products for a global customer base from Day 1. Anything you would do differently?
Thanks @pjbouten! Love how you’ve thought about incrementally shaping a category with a focus on product and service, and only then thinking about getting the message out there vs the other way around.
And totally agree on the distinctions and overlaps both self-serve and enterprise motions share.
Thanks, PJ, for taking the time to address questions from the great vantage of shaping Showpad into a global, enterprise SaaS brand!