PitchCraft
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Episode
5
Zetwerk: Simplicity in storytelling makes for an effective pitch deck
In the fifth episode of PitchCraft, Moneycontrol's Chandra Srikanth speaks to Amrit Acharya, co-founder and CEO of Zetwerk, and Prayank Swaroop, partner at Accel, as they unveil Zetwerk's first pitch deck.
This deck took 10-12 iterations, says Amrit, as he emphasizes that simplicity is key to telling your startup's story and using minimal jargon in the deck will help you connect better with investors and show them your clarity of thought.
He highlights that saying your company is the 'X for Y' can do you a disservice, as your startup idea should be positioned as completely unique. Prayank shares what compelled him to invest in Zetwerk even though people with experience in the manufacturing sector told him the idea would not take off.
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We’re building Passionfroot 1, an operating system for creators to manage their business.
We’re based in Europe and raised our $ 3.4m pre-seed round from Creandum and US angels such as Vlad (Webflow) and creators like Ali Abdaal.As we’re creating a new category and as the creator economy is global and mostly online, we’re building from Day 1 a global company and product that helps creators monetize around the world.
This brings a lot of complexities especially in terms of payments and taxes as our early users are based both in Europe and the US and deal with cross-border transactions.What are Do’s and Dont’s for European startups who have a global ambition and build products for a global customer base from Day 1. Anything you would do differently?
Thanks @pjbouten! Love how you’ve thought about incrementally shaping a category with a focus on product and service, and only then thinking about getting the message out there vs the other way around.
And totally agree on the distinctions and overlaps both self-serve and enterprise motions share.
Thanks, PJ, for taking the time to address questions from the great vantage of shaping Showpad into a global, enterprise SaaS brand!