Decoding AI
Builders x AI
Season
1
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Episode
7
Gushwork: Helping Businesses Scale Growth With AI SEO
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Growth is the most universal problem businesses face, yet access to strong marketing talent and proven playbooks remains unevenly distributed. While large companies can afford in-house teams and top-tier agencies, small and mid-sized businesses are often left navigating fragmented tools, inconsistent service providers, and limited execution capacity.
This episode examines why traditional agency models struggle to serve the long tail. Agencies sell time, and time naturally flows toward the highest-paying clients. As a result, SMBs remain underserved, even though their need for reliable growth is just as acute.
The conversation explores how AI changes this dynamic by enabling services to be productized rather than manually delivered. By combining AI agents with a human layer, complex functions like marketing can be executed end-to-end, shifting the value from tools and training to outcomes and accountability.
The discussion also reflects a broader structural shift in how companies will be built this decade. As AI absorbs execution-heavy work, organisations can remain lean, own fewer specialisations in-house, and delegate entire functions with confidence. In this model, AI becomes less about automation and more about making reliable outsourcing scalable.
We’re looking for the next generation of successful Indian marketplaces. If you’re an early-stage marketplace founder, apply now here or learn more about the #DecodingMarketplaces Startup Hunt.
We’d love to hear about your experiences with marketplaces. Let us share our learnings and build a better and stronger ecosystem. Write to us at [email protected] to be a part of the Accel family.
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We’re building Passionfroot 1, an operating system for creators to manage their business.
We’re based in Europe and raised our $ 3.4m pre-seed round from Creandum and US angels such as Vlad (Webflow) and creators like Ali Abdaal.As we’re creating a new category and as the creator economy is global and mostly online, we’re building from Day 1 a global company and product that helps creators monetize around the world.
This brings a lot of complexities especially in terms of payments and taxes as our early users are based both in Europe and the US and deal with cross-border transactions.What are Do’s and Dont’s for European startups who have a global ambition and build products for a global customer base from Day 1. Anything you would do differently?
Thanks @pjbouten! Love how you’ve thought about incrementally shaping a category with a focus on product and service, and only then thinking about getting the message out there vs the other way around.
And totally agree on the distinctions and overlaps both self-serve and enterprise motions share.
Thanks, PJ, for taking the time to address questions from the great vantage of shaping Showpad into a global, enterprise SaaS brand!