Nayrhit Bhattacharya

As businesses look to grow in increasingly competitive markets, many discover that tools alone don’t solve execution gaps. What they need is dependable delivery of outcomes, especially in areas like marketing where expertise, consistency, and iteration matter.

Nayrhit Bhattacharya, Co-founder & COO of Gushwork, shares how the company is rethinking agency-led growth by productizing marketing operations using AI agents supported by a human layer. He explains why SMBs have historically been underserved by agencies, how AI enables reliable execution at scale, and why future companies will be built with fewer people and fewer in-house functions.

The conversation offers a grounded view of how AI reshapes not just software, but the structure of modern businesses themselves.