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Insights By Accel

Episode 

15

Importance of Execution in EdTech

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We continue diving deeper into the importance of execution in an early stage startup and how to get it right. We discussed this topic with Srikanth Iyer, co-founder and CEO of HomeLane in Episode #14. In this episode, we dive into the Education industry and look at execution from the lens of an experienced EdTech entrepreneur Vamsi Krishna, Co-founder and CEO of Vedantu.

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In the first part of the podcast we dive into the following questions regarding execution in an EdTech startup:

  • Challenges of execution in early days
  • Importance of Minimum Viable Product and speed in execution
  • Focusing on one product and nailing it and the importance of that
  • Customer delight — to get to Product-market fit — what metrics did Vedantu use to achieve this
  • What changes after product-market fit?
  • When do you bring in specialists for specific roles?
  • Role of founders as specialists are brought it to take their roles

In the second part of the podcast, we dive into the Objectives and Key Results (OKR) approach that startups can use to stay focused on what matters for the company in the near to medium term. This methodology is very clearly articulated in the book “Measure What Matters” which is a great read for startups founders.

Measure what matters

  • What are OKRs and why does it matter?
  • How many OKRs at a company level and how do you roll it out?
  • Stretch OKRs vs Committed OKRs
  • What are the benefits of rolling out OKR process?
  • What are the challenges to watch out for?

Next episode will be the last on the series “Importance of execution” and how to get that right as a startup founder. If there is any feedback on this podcast or questions for the next episode, please do share as a comment below or tweet us at @Accel_India

Accel shares such interesting entrepreneurial stories, with informative nuggets to run and scale your startup. Follow the links below and subscribe to our #Accel #INSIGHTSPodcast Series using the following links: iTunes, Twitter@Accel_India, and the RSS feed

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Download Pitch Deck

We’re looking for the next generation of successful Indian marketplaces. If you’re an early-stage marketplace founder, apply now here or learn more about the #DecodingMarketplaces Startup Hunt.

We’d love to hear about your experiences with marketplaces. Let us share our learnings and build a better and stronger ecosystem. Write to us at seedtoscale@accel.com to be a part of the Accel family.

Jennifer Phan
Co-founder and CEO, Passionfroot

We’re building Passionfroot 1, an operating system for creators to manage their business.

We’re based in Europe and raised our $ 3.4m pre-seed round from Creandum and US angels such as Vlad (Webflow) and creators like Ali Abdaal.As we’re creating a new category and as the creator economy is global and mostly online, we’re building from Day 1 a global company and product that helps creators monetize around the world.

This brings a lot of complexities especially in terms of payments and taxes as our early users are based both in Europe and the US and deal with cross-border transactions.What are Do’s and Dont’s for European startups who have a global ambition and build products for a global customer base from Day 1. Anything you would do differently?

Krish Subramanian
Co-founder, Chargebee

Thanks @pjbouten! Love how you’ve thought about incrementally shaping a category with a focus on product and service, and only then thinking about getting the message out there vs the other way around.

And totally agree on the distinctions and overlaps both self-serve and enterprise motions share.

Community/Editorial, Relay

Thanks, PJ, for taking the time to address questions from the great vantage of shaping Showpad into a global, enterprise SaaS brand!


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