Decoding AI
Builders x AI
Season
1
/
Episode
2
Unscript: Enabling Enterprise-Grade AI Video at Scale
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Creating high-quality video content has become essential for consumer brands, yet the production process remains slow, expensive, and operationally heavy. Agencies, shoots, edits, approvals, and brand alignment often stretch a single video into a multi-week effort. Unscript was born from the question: What if AI could generate a production-ready video that fits brand guidelines, target audiences, and collaborative workflows—end to end?
At the center of this story is Unscript’s founder, who began working on image and video generation research nearly a decade ago. The insight deepened when a friend running a DTC brand described the relentless demand for short-form video and the operational strain it created. Early customer conversations revealed the same pattern across industries: brands need far more video content than existing pipelines can produce, and they need it tailored to different audiences, channels, and brand rules.
The conversation also touches on shifts in the creative-tech ecosystem, the operational needs of enterprise brands, challenges of building in a fast-moving AI landscape, and what changes in India’s multilingual environment would unlock even more innovation.
For founders navigating AI product building today, Unscript’s story offers a grounded, experience-backed guide to building tools that survive beyond the hype and deliver real value.
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We’re building Passionfroot 1, an operating system for creators to manage their business.
We’re based in Europe and raised our $ 3.4m pre-seed round from Creandum and US angels such as Vlad (Webflow) and creators like Ali Abdaal.As we’re creating a new category and as the creator economy is global and mostly online, we’re building from Day 1 a global company and product that helps creators monetize around the world.
This brings a lot of complexities especially in terms of payments and taxes as our early users are based both in Europe and the US and deal with cross-border transactions.What are Do’s and Dont’s for European startups who have a global ambition and build products for a global customer base from Day 1. Anything you would do differently?
Thanks @pjbouten! Love how you’ve thought about incrementally shaping a category with a focus on product and service, and only then thinking about getting the message out there vs the other way around.
And totally agree on the distinctions and overlaps both self-serve and enterprise motions share.
Thanks, PJ, for taking the time to address questions from the great vantage of shaping Showpad into a global, enterprise SaaS brand!