Episode

SaaS Playbook: Learning from the Practitioners and Building a Community

October 24, 2020

SaaS Playbook: Learning from the Practitioners and Building a Community

Host

Investments, Accel

Guests

No result to show

We couldn't find what you're looking for

Host

Investments, Accel

Guests

No result to show

We couldn't find what you're looking for

#

:

SaaS Playbook: Learning from the Practitioners and Building a Community

You can also listen on

Host

Investments, Accel

Guests

No items found.

Summary

"We do not learn from experience, we learn by reflecting on experience..." -John Dewey

At Accel in India, cross-border SaaS remains a major area of focus. These are companies out of India, building software for the global market (e.g. Freshworks, Chargebee, MindTickle). Over time, we have found that there is a common thread of problems that they face.

...

"When is the right time to hire a sales leader in the US/ Europe?"

"What are the right metrics to measure marketing efficiency early on?"

"How do I create a common culture in a cross-border company?"

...

Plenty of companies in our portfolio have faced similar challenges before. Over time, they have created mental models and decision frameworks to take on these challenges.

‍

Subscribe to get the latest from Accel emailed directly to you

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

To help our early stage companies think through these problems and potentially answer some of these questions, we decided to create a masterclass series for them. We brought in practitioners from more mature SaaS companies share their specific, tactical inputs and mental models on how to deal with their growing pains. The idea was to keep it extremely actionable and answer each startups questions in depth vs. high level "advice."

We broke these sessions down into five sessions:

Marketing Playbook: led by Ramesh, Vignesh and Balaji from Freshworks
Sales Playbook: led by Mohit from Oloid and former founder of Mindtickle
Sales-ops Playbook: led by Rajaraman from Chargebee
Product Playbook: led by Anand and Suresh from Clevertap
Team Playbook: led by Krish from Chargebee

Our aim from this is two-fold:

Learn from the practitioners and avoid common mistakes through tried and tested mental models
Build a community of peers who are at a similar stage in their startup journey

...more to follow on each masterclass

Related Articles:

Rachit Parekh

Investments, Accel

This podcast is a part of

Series

Was this article helpful?

No result to show

We couldn't find what you're looking for

Do not delete this container

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

<script type="application/ld+json"> { "@context": "https://schema.org/", "@type": "BreadcrumbList", "itemListElement": [{ "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.seedtoscale.com" },{ "@type": "ListItem", "position": 2, "name": "Content", "item": "https://www.seedtoscale.com/content-hub" },{ "@type": "ListItem", "position": 3, "name": "saas-playbook-learning-from-the-practitioners-and-building-a-community", "item": "https://www.seedtoscale.com/content/saas-playbook-learning-from-the-practitioners-and-building-a-community" }] } </script> <script type="application/ld+json"> { "@context": "https://schema.org", "@type": "BlogPosting", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://www.seedtoscale.com/content/saas-playbook-learning-from-the-practitioners-and-building-a-community" }, "headline": "SaaS Playbook: Learning from the Practitioners and Building a Community", "image": "https://assets.website-files.com/606cae0c4e05dc45295b04a7/606cae0c4e05dcc07b5b08bd_5f92a4ae7266b80c7293b007_blog-cover-p-1600.png", "author": { "@type": "Organization", "name": "Rachit Parekh" }, "publisher": { "@type": "Organization", "name": "Seedtoscale", "logo": { "@type": "ImageObject", "url": "https://assets.website-files.com/606cae0c4e05dcef785b0481/606cae0c4e05dc331f5b04c1_s2s-logo.svg" } }, "datePublished": "2020-10-24", "dateModified": "2021-05-05" } </script> <script type="application/ld+json"> { "@context": "https://schema.org", "@type": "Organization", "name": "Seed to Scale", "alternateName": "SaaS Playbook: Learning from the Practitioners and Building a Community", "url": "https://www.seedtoscale.com/content/saas-playbook-learning-from-the-practitioners-and-building-a-community", "logo": "https://assets.website-files.com/606cae0c4e05dcef785b0481/606cae0c4e05dc331f5b04c1_s2s-logo.svg", "sameAs": [ "https://www.seedtoscale.com/", "https://www.youtube.com/channel/UCOft6d1sFGxBQjD_TxpeNrg", "https://twitter.com/Accel_India?", "https://www.linkedin.com/showcase/accelinindia/" ] } </script> <script type="application/ld+json"> { "@context": "https://schema.org", "@type": "VideoObject", "name": "SaaS Playbook: Building a Community", "description": "These are companies out of India, building software for the global market (e.g. Freshworks, Chargebee, MindTickle). Over time, we have found that there is a common thread of problems that they face.", "thumbnailUrl": "http://i3.ytimg.com/vi/2Bw6KWBvAN0/hqdefault.jpg", "uploadDate": "2021-05-26", "duration": "PT40M5S", "publisher": { "@type": "Organization", "name": "Seed TO Scale", "logo": { "@type": "ImageObject", "url": "https://assets.website-files.com/606cae0c4e05dcef785b0481/606cae0c4e05dc331f5b04c1_s2s-logo.svg", "width": 200, "height": 56 } }, "contentUrl": "https://youtu.be/2Bw6KWBvAN0", "embedUrl": "https://www.seedtoscale.com/content/saas-playbook-learning-from-the-practitioners-and-building-a-community" } </script>