Construction companies who wanted to spread their wings in new regions found themselves in a supply landscape that was scattered and unreliable. Souvik Sengupta and Aaditya Sharda spotted an opportunity for a pan-India solution for building materials in 2016.
By 2021, their Mumbai-based infrastructure marketplace Infra.Market hit a $2.5 billion valuation. It has grown rapidly because it offers standardized and digitized access to a wide range of construction products no matter where in the country a real estate company is going to build.
Several years of working in concessions firms had exposed Souvik to the broken supply chains in the industry. Together with Aaditya, he came up with an efficient plan. They leased unused capacities from existing small manufacturers who were pleased to earn from what were idle facilities while Infra.Market gained access to materials without setup costs.
The company leveraged these raw materials to broaden and deepen its product offerings, gradually selling everything from concrete to construction chemicals to paint.
The supplies at these various facilities are integrated with technology.
