“Give me six hours to chop down a tree and I will spend the first four sharpening the axe.”
This quote ascribed to Abraham Lincoln pretty much encapsulates the age-old wisdom that rigorous preparation is the differentiator with a successful endeavor.
While preparedness is not a sure shot formula for success, ask any marquee founder and you’ll be told how preparation helps a start-up avoid lethal mistakes and mitigate risks.
That’s the thinking behind a 10-week program for founders that Accel is launching.
The aim of Founder Stack is simple yet potentially transformative. We are building Founder Stack to exclusively help early-stage founders gain knowledge and clarity to build their start-ups. They can do this with the help of Accel India and its network of over 140 portfolio companies — without diluting any equity.
The first cohort of Founder Stack is themed around Software as a Service (SaaS) start-ups, a sunrise industry in India with boundless promise. Let’s call this Founder Stack for SaaS or FS(SaaS)
First, some context to why we are betting the first cohort on SaaS.
What if founders could spend 10 weeks with SaaS experts, VCs & experienced founders before spending the next 100 Weeks of uphill battle.
FS (SaaS)is designed as a deeply immersive program for SaaS founders to spend most of their time focusing on gaining knowledge and clarity on their market, revenue opportunities, and long term plans without having to worry about infrastructure, resources, and knowledge.
For a period of 10 weeks, founders meet every Thursday at Accel Launchpad building in Bangalore for MasterSessions, Roundtables and 1–1’s. The remaining days of the week are spent on building their startups.
Accountability is key in the program and constant progress is necessary.
These will be high-intensity sessions related to SaaS with truths, facts, accountability, and actual learnings from people who have seen the SaaS growth journey. Warning: there will be no sugar coating.
The program covers various outcomes like
Developing a market map
How to go about building product teams
Designing your cross border strategy
Structuring your marketing engine before PMF.
Choosing your GTM Strategy
Sales Pitch Tuning
and much more across all 5 layers. Download Program framework
The program also provides infrastructure access to working space at Accel Launchpad (Koramangala), a financial grant of Rs 1.5 Lakhs as an allowance, compliance support, exclusive deals, special cloud support and more to build your SaaS startup.
We have over 30+ experts from the SaaS industry across all our 5 layers. Coaches will do master sessions, roundtables, dinners, 1–1 and more with you.
This is our community-driven initiative. We don’t take any equity for you to join and be part of Founder Stack.
SaaS is our forte and we want to help many founders with our decade of expertise. This is our effort to contribute to the founder ecosystem without any strings attached.
The more Founders benefit in the early stages, the more amazing companies are built in India — which eventually contributes to the growth story of the startup ecosystem and the country. This is what we strongly believe in at Accel.
If you are building a SaaS startup and are in pre- product-market fit stage, we would like to hear from you.
Check the website here for more details and application form
Please reach out on firstname.lastname@example.org for any help.