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Live-video shopping has long been a promise that is yet to deliver at scale for Indian e-commerce, which is largely characterized by low Average Order Values. We discuss how using Generative-AI tools can disrupt the unit economics of live commerce, creating potential opportunities for a new large e-commerce player in the country.
Large language models had already begun to become wildly popular, the launch of ChatGPT elevated Generative AI from being the 'Next Big Thing in Tech' to the 'Next Big Thing.
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