Marketing

Shaping Bharat’s Agriculture with Affordable, Inclusive Technology: The Gramophone Story

Transforming Education in Bharat: How Vidyakul is Powering Online Learning

The Agent-ification of Customer Success: How GenAI is Redefining the CS Function

Zeno Health’s Mission to Bring Quality Generics to Every Corner of Bharat

Rooted in Tech, Fyllo's Precision Agriculture Platform is Nurturing Bharat's Fields

Evaluating Evals: Who will win AI’s reliability race

How Kutumb is Shaping New Standards of Community Engagement Across Bharat

Reaching the Underserved: Moneyview’s Mission to Democratize Credit in Bharat

CityMall's Playbook for Solving E-commerce in India's Small Towns and Villages

How Mamaearth is Turning Focus Towards India Beyond the Metros

Pratilipi's Quest to Build the Ultimate Online Marketplace for Stories

The Story of BharatAgri – A Doctor For India’s Farmlands

How STAGE is Riding the OTT Tide With Vernacular Entertainment

Scaling Education: Is GenAI the platform-level shift India was waiting for?

Future of travel: How Gen AI will transform your travel experience

Reimagining the Bazaar: Can AI bring live commerce to India?

AI for Everyone: How Generative AI will change B2C interfaces as we know them

Introducing the #DecodingMarketplaces Startup Hunt

Deconstructing B2B marketplaces

Understanding B2C Marketplaces

MindTickle: A Journey of Product and People

Sales Ops: Improving the Efficiency of your Sales Engine

Value Metrics and Pricing Design for SaaS Companies

What does SaaS have to do with Real-Estate Operations: The story of Facilio

SaaS Playbook: Sales

Product-led Growth for SaaS Companies

Spas and SaaS: How Zenoti Launched in the Global Wellness Market, Building Incrementally on Early Lessons

Zinier addresses the next generation of mobile workers

5 Habits of Successful Product Teams

The story of Zomentum — Accel’s Perspective

Securing your business with SecurDen

Qwikcilver: A First-to-Market Journey from Inception to Acquisition

Investment in IoT Category: Smart Facility Management software company, Facilio

Kubric: Bringing creativity and technology together

How a relentless focus on user research and feedback helped Zomentum achieve early success

From seed to scale with Zenoti - The making of a vertical SaaS unicorn

Airmeet: A New Venue For All Community Events

Announcing Our Investment in Bayestree: A Next Generation Enterprise CX Platform

The Early Story of Chargebee: Why it’s Better to Start with People, not Ideas

Announcing Accel’s investment in Eder Labs - Enabling AI without Compromise

SaaS Playbook: Marketing

Our Investment in Slintel

Disrupting Zoom: Startup Opportunities

How can SaaS startups tackle scaling beyond $50mn in ARR?

Where are the next big GTM startups going to come from?

SaaS Playbook: Learning from the Practitioners and Building a Community

How to build a clear and actionable GTM strategy

How Chargebee Made its First Million

Entering a New Market as a SaaS Business and Finding First Customers

Decoding Buyer Matrix & Buyer Journey for your SaaS business

Building an Effective Startup Program as a GTM Channel

Transforming healthcare access, affordability and accuracy with Artificial Intelligence: Our Series B in SigTuple

The overnight success story which was a decade in the making

Reimagining Cancer Care in India - the Onco.com Story

Investment in Virtual Cancer Care: Onco.com launches India’s first Virtual Cancer Hospital

Revolutionizing drug discovery with AI

A Career in Venture Capital

Here’s how Portea leveraged its experience in high quality home healthcare and rose up to the Covid-19 challenge

Breakthrough Science: Akamara Therapeutics Engineers Next-Generation Immunotherapy for Cancer

Kunal Shah's Delta 4 theory of successful startups

Align your Sales & Marketing with the Buyer Journey

Google Penalty? Don’t Press the Panic Button Yet

When Good Advice can be Bad for You

A year with Accel India: Reflections, Thoughts, and Learnings

Why you Need the Right Metrics for your Startup

Value Stack for Product-led Growth

The Product Spiral: Personas for High Growth & Repeatable Success

How to Setup the Right Metrics for your Startup

From Product-first to People-first: Making the Transition Painfree for the Founder and the Startup

The people practice playbook for early stage startups

Efficient and Sustainable Value Creation

3D Personas for Complete Customers Insights

The Why, What, and How of Employee Equity

What It Takes To Be A Startup HR

The Founder Conundrum: Should You Go Solo or Get Co-Founders?

Strategic Thinking: a Critical Tool for Founders to Define Higher Purpose and Set Goals

Starting off with Scrum

Maintaining Productivity as Engineering Teams Scale

Organization Design: How Founders Can Get it Right

The 5 Critical Skills You Need for Life as an Entrepreneur

Life Lessons from A Billion Dollar Entrepreneur: Jyoti Bansal

Founder to Leader: Building People-Centric Organisations

Hiring and Empowering Great People Managers

Hire For Capability And Behaviors Vs Skill: Narayan Thammaiah, Chief People Officer At Accel

Employee friendly equity policy: a win-win for employees and the startup

ESOPs — Creating Value and Retaining Talent as a Startup

Ensuring Women Rise in the Workplace

SEO Best Practices Adopted by Market Leaders

What’s On(line) India — 2017?

Indian Urban Mass — The Next Frontier?

The Golden Age of Indian Startups, VCs

A guide to hiring great engineering leaders at a startup

Defining Your Market

Warren Buffet’s Economic Moats or Elon Musk’s Innovation?

Network Effects: Build Defensible Networks while Creating Value

Creative Innovation & Disruptive Innovation

Engage 101 — Building Sustainable Growth through Retention

Unlocking Business Value with Data Science

Towards Better Fundraising

Covid19 Crisis: Business Strategy Framework (Part 2)