Back

Hari Menon

Co-founder & CEO, Bigbasket
Hari Menon

Hari Menon is the co-founder and CEO of BigBasket, India’s largest online grocery shopping portal and mobile app.

Before BigBasket, Hari worked in different capacities - as CEO of Indiaskills, a vocational educational joint venture between Manipal Group and City & Guilds, UK; and as a business head with Wipro. 

He also launched one of the first e-commerce portals in India, Fabmart, in 1999, which served as a tech run of sorts for BigBasket. Today, BigBasket is the fifth largest grocery in the country after offline giants D-Mart, Reliance, Big Bazaar, and More.

Born and brought up in Mumbai, he now calls Bangalore home. He holds a bachelor’s degree from BITS, Pilani and an MBA from Carnegie Mellon University. 

The BigBasket Story

BigBasket is Hari’s second time in the e-commerce space. His first internet venture, Fabmart, with BigBasket co-founders VS Sudhakar, Vipul Parekh, Abhinay Choudhari and V.S. Ramesh was a site that sold cassettes, books, jewellery toys and games, in the early aughts. 

Ahead of its time in the dial-up era where the internet user base was low, the company quickly pivoted to a brick and mortar model, renamed Fabmall. It merged with another physical retailer and was later acquired by a larger conglomerate, with the founders cashing out completely by 2006.

With a wealth of experience between them, well-learnt lessons for the dotcom bust and a technology-first focus, Hari and his partners got their timing and approach right and launched BigBasket for smartphone-savvy urban Indians in 2011. 

Today, the company’s enterprise value is pegged at over Rs. 13,500 crore.

 

The BigBasket Journey

  • 2011: Launches in Bangalore 
  • 2015: Ropes in actor Shah Rukh Khan as brand ambassador 
  • 2016: Expands to 8 major Indian cities
  • 2019: $150 million in investments received from Mirae, Alibaba Group and CDC
  • 2020: Acquisition of micro-delivery firm DailyNinja, 5 million registered customers, expands to 26 cities 
  • 2021: Tata Digital buys 64% stake in BigBasket
Awards & Recognition

  • Consumer Internet Company of the Year, VC Circle 2016
  • Best Online Grocer, Coca Cola Golden Spoon Awards, 2016
  • Best Retail and E-commerce App of the Year, AWS Mobility Awards, 2017

 

Podcast

Hari shares his story with Accel partner Anand Daniel on how he disrupted the grocery segment in India on the #INSIGHTSPodcast2019 series.

You can listen to the episode here.

 

“You can raise capital, but if you don’t have the ecosystem to support you, the business essentially doesnt thrive.”

-Hari Menon


Contributed Posts
Part of program
No result to show
We couldn't find what you're looking for

Consumertech

A Cohort based program focused on early consumer tech startups in their first 500 days journey and help you discover

Product Market Fit
Large Market Opportunities
User Growth Frameworks
Fundraising
Free MooC
Next Cohort: 
August
Applications Closed
Applications Open
Applications Open on 
Aug 15

SAAS

A Cohort based program focused on early SaaS startups in their first 500 days journey and help you discover

Large Market Opportunities
User Growth Frameworks
Cross Border Sales
Fundraising
Free MooC
Next Cohort: 
August
Applications Closed
Applications Open
Applications Open on 
Aug 15

Rebound

A Cohort based program focused on second time founders in their first 500 days journey and help discover

Large Market Opportunities
GTM
Fundraising
Next Cohort: 
August
Applications Closed
Applications Open
Applications Open on 
Aug 15

Consumertech

A Cohort based program focused on early consumer tech startups in their first 500 days journey and help you discover

Product Market Fit
Large Market Opportunities
User Growth Frameworks
Fundraising
Free MooC
Next Cohort: 
August
Applications Closed
Applications Open
Applications Open on 
Aug 15

SAAS

A Cohort based program focused on early SaaS startups in their first 500 days journey and help you discover

Large Market Opportunities
User Growth Frameworks
Cross Border Sales
Fundraising
Free MooC
Next Cohort: 
August
Applications Closed
Applications Open
Applications Open on 
Aug 15

Rebound

A Cohort based program focused on second time founders in their first 500 days journey and help discover

Large Market Opportunities
GTM
Fundraising
Next Cohort: 
August
Applications Closed
Applications Open
Applications Open on 
Aug 15