How Swiggy fell in love with the problem, and not their solutions

“You need to fall in love with the problem. You can't fall in love with the solution.” Lessons from Swiggy’s marketplace journey
How Swiggy fell in love with the problem, and not their solutions
How Swiggy fell in love with the problem, and not their solutions
1Hr 1Min
Available on your favorite podcast app
Guests
Nandan Reddy
Nandan Reddy
Co Founder, Swiggy
Nandan is an alumnus of BITS Pilani and has held various consulting roles throughout his career. He's also been a two-time founder and founded Bundl with Sriharsha M before pivoting to Swiggy.
Phani Kishan Addepalli
Phani Kishan Addepalli
CEO, Supr Daily
Phani holds a Computer Science degree from IIT Madras and MBA from IIM Calcutta. He's been part of companies like ITC and BCG. He joined Swiggy as a General Manager and now heads Supr Daily while still being a leader at Swiggy.
Anand Daniel
Anand Daniel
Partner, Accel
Anand holds an MBA from MIT, an MS in Electrical Engineering from Purdue, and a BE in Computer Science from the University of Madras. He joined Accel in 2010 and focuses on investments in Consumer Tech and Marketplaces. His investments include Blackbuck, Emeritus, Swiggy, and TaxiForSure
About 
Swiggy

Swiggy started in 2014 when Sriharsha (Harsha) Majety and Nandan Reddy came together. Earlier, Harsha and Nandan shut down their startup, Bundl. They were looking for a new startup idea to apply all the lessons from the failure.  

The duo joined Rahul Jaimini in Bengaluru to build Swiggy. The startup grew from a fledgling venture to one of this decade's most valuable Indian marketplaces. Early failures and pivots shaped Swiggy's initial journey.  

In July 2021, Harsha promoted longtime employee Phani Kishan Addepalli as a co-founder to shape the future of Swiggy. Phani's elevation underscored a bold bet on talent for a future beyond the founders.  

In this interview, Nandan and Phani, along with Anand Daniel from Accel, take us through the building blocks of Swiggy. The conversation goes deep into the events and learnings leading up to the launch of Swiggy.  

Swiggy focused on what the consumers wanted and would pay for from when it started. This also meant taking bold, tough decisions, such as shutting down operations for two days, as Phani mentions in this masterclass.  

While Phani and Nandan help us look at Swiggy's growth through the operators' lens, Anand shares deep insights from the startup's war room.

We’re looking for the next generation of successful Indian marketplaces. If you’re an early-stage marketplace founder, apply now here or learn more about the #DecodingMarketplaces Startup Hunt.
We’d love to hear about your experiences with marketplaces. Let us share our learnings and build a better and stronger ecosystem. Write to us at seedtoscale@accel.com to be a part of the Accel family.
1Hr 1Min
   •   
November 3, 2022
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