Swiggy started in 2014 when Sriharsha (Harsha) Majety and Nandan Reddy came together. Earlier, Harsha and Nandan shut down their startup, Bundl. They were looking for a new startup idea to apply all the lessons from the failure.
The duo joined Rahul Jaimini in Bengaluru to build Swiggy. The startup grew from a fledgling venture to one of this decade's most valuable Indian marketplaces. Early failures and pivots shaped Swiggy's initial journey.
In July 2021, Harsha promoted longtime employee Phani Kishan Addepalli as a co-founder to shape the future of Swiggy. Phani's elevation underscored a bold bet on talent for a future beyond the founders.
In this interview, Nandan and Phani, along with Anand Daniel from Accel, take us through the building blocks of Swiggy. The conversation goes deep into the events and learnings leading up to the launch of Swiggy.
Swiggy focused on what the consumers wanted and would pay for from when it started. This also meant taking bold, tough decisions, such as shutting down operations for two days, as Phani mentions in this masterclass.
While Phani and Nandan help us look at Swiggy's growth through the operators' lens, Anand shares deep insights from the startup's war room.