Value Metrics and Pricing Design for SaaS Companies
Growth Spiral depends on a simple but fundamental insight: customers derive value not only...
Decoding Buyer Matrix & Buyer Journey for your SaaS business
Everyone I have interacted with knows or has heard of the buyer persona...
How to Setup the Right Metrics for your Startup
No framework is one-size-fits-all. We need a playbook which anyone can tailor for their businesses...
Why you Need the Right Metrics for your Startup
As a part of the venture development team at Accel, we engage with multiple companies...
The Product Spiral: Personas for High Growth & Repeatable Success
Most sustainable businesses in the world are built around one thing: The customer...
Value Stack for Product-led Growth
Research over the last two decades has shown that there are only four value creation and...
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