MindTickle: A Journey of Product and People
MindTickle’s original focus was quite novel for its time - make learning for employees more fun and engaging. Millennials in the workforce found this appealing, and as Gen Z entered the corporate world, this became table stakes.
Value Metrics and Pricing Design for SaaS Companies
Growth Spiral depends on a simple but fundamental insight: customers derive value not only...
Product-led Growth for SaaS Companies
Research over the last two decades has shown that there are only four value creation mechanisms...
5 Habits of Successful Product Teams
Why some products click and others don’t is an eternal question. While a lot of factors go into determining a product’s success, team building ranks right at the top.
Why you Need the Right Metrics for your Startup
As a part of the venture development team at Accel, we engage with multiple companies...
Value Stack for Product-led Growth
Research over the last two decades has shown that there are only four value creation and...
The Product Spiral: Personas for High Growth & Repeatable Success
Most sustainable businesses in the world are built around one thing: The customer...
How to Setup the Right Metrics for your Startup
No framework is one-size-fits-all. We need a playbook which anyone can tailor for their businesses...
From Product-first to People-first: Making the Transition Painfree for the Founder and the Startup
The shift from Product to People is difficult for every founder. These are some insights that will ease the process
Efficient and Sustainable Value Creation
Ajay explains how a Growth Spiral helps companies to create increasingly higher value and build stronger defensibility in an efficient and sustainable way
3D Personas for Complete Customers Insights
“In this age of the customer, the only sustainable competitive advantage is knowledge of and engagement with customers.” — Forrester Research
Removing Buyer Friction by Understanding the Buyer’s Journey
One of the biggest challenges companies of any size face is acquiring customers, efficiently...
When Product Meets Market: How Ninjacart Reimagined the Complex ‘Sabzi Mandi’ Supply Chain
A lesson in business stability, especially when it comes to scaling.
How Zetwerk is Changing Product Sourcing in the Global Manufacturing Industry
I met Amrit and Srinath at our Koramangala office in November of 2018, after one of our portfolio...
The Partner Series: From Aspiring Entrepreneur to VC Partner with Prayank Swaroop
Prayank has an eye for revolutionary startups in mobile, consumer internet, and digital media — and he’s always on the lookout for the next big, bad unicorn that can break through even the toughest barriers to entry.
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