Rishabh Shekhar

As enterprises rush to adopt AI, many discover that impressive outputs alone do not translate into usable systems. Marketing teams operate inside layered workflows where brand consistency, human control, and repeatability matter more than novelty.

Rishabh Shekhar, Co-founder & COO, Pepper Content, unpacks why consumer-first AI approaches struggle in enterprise environments, and why the real opportunity lies in workflow orchestration rather than model ownership. He explains how treating AI as infrastructure, embedded into existing processes, allows teams to scale quality without sacrificing brand integrity.

The conversation points to a broader shift in enterprise AI adoption: defensibility is no longer built on generating content faster, but on designing systems that organisations can trust, edit, and rely on every day.