/Guest author

Karishma Rajaratnam

Director, Growth at Vidyard

A marketer passionate about growing SaaS businesses. Was an early employee at subscription billingplatform Chargebee, where I spent close to 5 years setting up the growth, partner and product marketingfundamentals

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CityMall's Playbook for Solving E-commerce in India's Small Towns and Villages
How Mamaearth is Turning Focus Towards India Beyond the Metros
Pratilipi's Quest to Build the Ultimate Online Marketplace for Stories
The Story of BharatAgri – A Doctor For India’s Farmlands
How STAGE is Riding the OTT Tide With Vernacular Entertainment
Scaling Education: Is GenAI the platform-level shift India was waiting for?
Future of travel: How Gen AI will transform your travel experience
Reimagining the Bazaar: Can AI bring live commerce to India?
AI for Everyone: How Generative AI will change B2C interfaces as we know them
Introducing the #DecodingMarketplaces Startup Hunt
Deconstructing B2B marketplaces
Understanding B2C Marketplaces
MindTickle: A Journey of Product and People
Sales Ops: Improving the Efficiency of your Sales Engine
Value Metrics and Pricing Design for SaaS Companies
What does SaaS have to do with Real-Estate Operations: The story of Facilio
SaaS Playbook: Sales
Product-led Growth for SaaS Companies
Spas and SaaS: How Zenoti Launched in the Global Wellness Market, Building Incrementally on Early Lessons
Zinier addresses the next generation of mobile workers
5 Habits of Successful Product Teams
The story of Zomentum — Accel’s Perspective
Securing your business with SecurDen
Qwikcilver: A First-to-Market Journey from Inception to Acquisition
Investment in IoT Category: Smart Facility Management software company, Facilio
Kubric: Bringing creativity and technology together
How a relentless focus on user research and feedback helped Zomentum achieve early success
From seed to scale with Zenoti - The making of a vertical SaaS unicorn
Airmeet: A New Venue For All Community Events
Announcing Our Investment in Bayestree: A Next Generation Enterprise CX Platform
The Early Story of Chargebee: Why it’s Better to Start with People, not Ideas
Announcing Accel’s investment in Eder Labs - Enabling AI without Compromise
SaaS Playbook: Marketing
Our Investment in Slintel
Disrupting Zoom: Startup Opportunities
How can SaaS startups tackle scaling beyond $50mn in ARR?
Where are the next big GTM startups going to come from?
SaaS Playbook: Learning from the Practitioners and Building a Community
How to build a clear and actionable GTM strategy
How Chargebee Made its First Million
Entering a New Market as a SaaS Business and Finding First Customers
Decoding Buyer Matrix & Buyer Journey for your SaaS business
Building an Effective Startup Program as a GTM Channel
Transforming healthcare access, affordability and accuracy with Artificial Intelligence: Our Series B in SigTuple
The overnight success story which was a decade in the making
Reimagining Cancer Care in India - the Onco.com Story
Investment in Virtual Cancer Care: Onco.com launches India’s first Virtual Cancer Hospital
Revolutionizing drug discovery with AI
A Career in Venture Capital
Here’s how Portea leveraged its experience in high quality home healthcare and rose up to the Covid-19 challenge
Breakthrough Science: Akamara Therapeutics Engineers Next-Generation Immunotherapy for Cancer
Kunal Shah's Delta 4 theory of successful startups
Align your Sales & Marketing with the Buyer Journey
Google Penalty? Don’t Press the Panic Button Yet
When Good Advice can be Bad for You
A year with Accel India: Reflections, Thoughts, and Learnings
Why you Need the Right Metrics for your Startup
Value Stack for Product-led Growth
The Product Spiral: Personas for High Growth & Repeatable Success
How to Setup the Right Metrics for your Startup
From Product-first to People-first: Making the Transition Painfree for the Founder and the Startup
The people practice playbook for early stage startups
Efficient and Sustainable Value Creation
3D Personas for Complete Customers Insights
The Why, What, and How of Employee Equity
What It Takes To Be A Startup HR
The Founder Conundrum: Should You Go Solo or Get Co-Founders?
Strategic Thinking: a Critical Tool for Founders to Define Higher Purpose and Set Goals
Starting off with Scrum
Maintaining Productivity as Engineering Teams Scale
Organization Design: How Founders Can Get it Right
The 5 Critical Skills You Need for Life as an Entrepreneur
Life Lessons from A Billion Dollar Entrepreneur: Jyoti Bansal
Founder to Leader: Building People-Centric Organisations
Hiring and Empowering Great People Managers
Hire For Capability And Behaviors Vs Skill: Narayan Thammaiah, Chief People Officer At Accel
Employee friendly equity policy: a win-win for employees and the startup
ESOPs — Creating Value and Retaining Talent as a Startup
Ensuring Women Rise in the Workplace
SEO Best Practices Adopted by Market Leaders
What’s On(line) India — 2017?
Indian Urban Mass — The Next Frontier?
The Golden Age of Indian Startups, VCs
A guide to hiring great engineering leaders at a startup
Defining Your Market
Warren Buffet’s Economic Moats or Elon Musk’s Innovation?
Network Effects: Build Defensible Networks while Creating Value
Creative Innovation & Disruptive Innovation
Engage 101 — Building Sustainable Growth through Retention
Unlocking Business Value with Data Science
Towards Better Fundraising
Covid19 Crisis: Business Strategy Framework (Part 2)
Building great brands: Brand Marketing for Category Creating Companies
Covid19 Crisis: Business Strategy Framework (Part 1)
Announcing Startup School for Aspiring Founders with courses in SaaS & Consumer Tech
Branding Tips for Startups from VCs, Entrepreneurs and Marketing Experts
Our Investment in Uni
Simility: Future Forward with PayPal
Accel partners with Credgenics to accelerate India's financial inclusion journey
Removing Buyer Friction by Understanding the Buyer’s Journey