How Zetwerk disrupted manufacturing by using technology to cut delays

In large industries, processes are entrenched. That means the problems in those processes are entrenched too. But B2B marketplaces are uniquely positioned to break through them. In this conversation, Amrit Acharya of Zetwerk and Prayank Swaroop of Accel unpack how the team used first principles and feedback loops to give manufacturing a shakeup.
How Zetwerk disrupted manufacturing by using technology to cut delays
How Zetwerk disrupted manufacturing by using technology to cut delays
50 Mins
Available on your favorite podcast app
Guests
Prayank Swaroop
Prayank Swaroop
Partner, Accel
Prayank is a Partner at Accel, and joined the firm in 2011. He focuses on cybersecurity, developer tools, marketplaces, and SaaS investments. The investments he’s led include Aavenir, Bizongo, Maverix, OnsiteGo, Securden, Slintel, Skeps, and of course, Zetwerk.
Amrit Acharya
Amrit Acharya
Founder, Zetwerk
Before founding Zetwerk, Amrit worked as an Associate at McKinsey and Company and a Venture Associate at Monsanto Growth Ventures. He holds his Bachelor's degree in Engineering (EEE) from the Indian Institute of Technology, Madras, and a Master's in Business Administration from the University of California, Berkeley, Haas School of Business
About 
Zetwerk

Cutting out the intermediary helps many industries. Not so in manufacturing. It needed a middle layer. Suppliers routinely failed to deliver on time, and customers failed to pay on time. To improve trust and speed, Amrit Acharya and Srinath Ramakkrushnan introduced Zetwerk as a B2B marketplace for manufacturing in 2018. 

Zetwerk began as a hub for steel fabrication. Within six months, its business went from a topline of ₹1 crore a month to ₹10 crore a month. Since then, the company has expanded into more than 10 categories and is valued at $2.7 billion today.

The company has transformed the space with high-quality products, increased transparency, and fewer and shorter delays. The backbone of its operation is technology. It uses dashboards to track each order at various stages in real time so that suppliers can stay on schedule and customers can get regular updates. 

Manufacturing appealed to Amrit because he had dabbled in it fresh out of college. In several ways, it prepared him for starting up – because ‘building’ things from scratch is common to both worlds.

In this part of a series of conversations sponsored by Accel, Zetwerk CEO Amrit Acharya participated along with Prayank Swaroop of Accel Partners, who has backed the company right from the early days. They discuss the brass tacks of setting up a B2B marketplace with Pankaj Mishra. 

We’re looking for the next generation of successful Indian marketplaces. If you’re an early-stage marketplace founder, apply now here or learn more about the #DecodingMarketplaces Startup Hunt.
We’d love to hear about your experiences with marketplaces. Let us share our learnings and build a better and stronger ecosystem. Write to us at seedtoscale@accel.com to be a part of the Accel family.
50 Mins
   •   
November 9, 2022
SHARE :
This is some text inside of a div block.