Madhavan Ramanujam is a Board member and Partner at Simon-Kucher & Partners, at the firm’s San Francisco/ Silicon Valley office. He has led over 125 monetization projects for Internet, software and technology clients, helping bring several new products to market. Madhavan has advised companies of all sizes, from Fortune 500s to startups.
He holds an MBA from Stanford University and has pursued graduation from the Indian Institute of Technology, Madras.
Before joining Simon-Kucher, Madhavan worked for i2 Technologies for over six years. At i2 Technologies, he managed several consulting projects for Fortune 500 companies that covered promotions, forecasting, inventory management and logistics.
In 2008, Madhavan Ramanujam joined Simon-Kucher & Partners, regarded as the world’s largest pricing strategy consulting firm, present in 60 countries with a 1,500-strong team and having consulted on 15,000+ projects. He started his career as a Senior Consultant and gradually reached the post of Board member in 2015.
He has conducted extensive research on innovation and pricing and co-authored Monetizing Innovation: How Smart Companies Design the Product Around the Price in 2016. The book includes the four kinds of monetizing innovation failures, the nine-step framework for successful monetization, and other tools that founders can use for monetization.
Madhavan Ramanujam, Partner at Simon-Kucher & Partners talks about his work at Simon-Kucher and rounds up the top highlights from his book Monetizing Innovation: How Smart Companies Design the Product Around the Price, with Anand Daniel, partner at Accel, in the INSIGHTS series podcast.
You can listen to the episode here - INSIGHTS #42 Madhavan Ramanujam of Simon-Kucher gives his take on monetising innovation | by Anand Daniel | Accel India Insights is now SeedToScale Insights | Medium
“It is common for companies to obsess about a product and product-market fit, making pricing more of an afterthought, but it is important to include pricing in the product-market fit validation.”
· Madhavan Ramanujam, Partner at Simon-Kucher & Partners