Seed Round

Acko Insurance, 2019

Imagine this. It is Friday 8:00 am, and you book an Ola to rush to the office. Only then do you remember you are out of Pet food, and you Swiggy-it. You get it in 20 minutes, in time for you to feed the dog and catch the cab. During the lunch break, you remember it's mom's birthday later in the week, and she is in her hometown, so you Flipkart her a gift.

As you Ola back home, you remember it's time to book that December holiday you and your spouse had discussed you head to MakeMyTrip and get it done. You reach home in time for that Urban Company spa at home. It is time to relax with some music from Spotify as you prepare for the weekend show you booked on BookMyShow.The above was all brought to you by the power of India's many Business to Consumer (B2C) Marketplaces. A dozen years ago, doing the above activities would have taken you at least a few hours (if not days). Today, at the press of a button on your phone, most activities get scheduled in minutes.

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