Accel Leads $18M Series A for Knoetic

New York City-based startup founded in march 2020 has built a platform that combines social media and SaaS analytics tools for CPOs.

Accel led the financing with participation from over 100 angel investors. These included a number of executives, VCs and former Chief People Officers (CPOs) at companies like Mozilla, Pinterest, Gusto.

Joseph Quan, Knoetic's founder and CEO, considered it a huge validation that so many people working in the industry put money into the round as angels.

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“The reason we exist was really born out of the pandemic. We noticed in our ecosystem of chief people officers that their role was thrust into the spotlight and it was a really tough time for them, and also a really lonely time,” Quan told TechCrunch. “Everyone was kind of scrambling for answers and we just realized this was a time to actually put together a network that allows all these people to commiserate and tackle some of their hardest questions, and then from that, form the basis for a broader vision.”

Knoetic’s social community is designed to give CPOs both quantitative and qualitative insights with the goal of helping them make “smarter, holistic decisions about their workforce.