Getting to Your First Ten Customers with Spendflo's Siddharth Sridharan

Siddharth is the co-founder of Spendflo, which helps companies buy SaaS products and optimize their SaaS spending. Like every founder, Siddharth hustled around the clock to find Spendflo’s first customers. While he and his team leveraged multiple novel strategies to get off the ground, they also made many mistakes.

In this talk, Siddharth talks about his journey to acquiring his first ten customers and the pitfalls a founder can avoid and learn from in their 0-1 journey.