"Kissflow is one of the earliest SaaS startups in India. The company had achieved PMF and generates a profitable revenue stream with over 10,000 customers across the world. The team had two requirements - 1. To transition from just an inbound marketing company to a product marketing engine and expand into brand marketing. 2. To build a brand that would help position the company as a top SaaS player that attracts top tier tale
Over the last one year and a half we have put together a brand team, given the company a new and fresh look and built a cohesive story. Formed a strategy that aligns with the people ops team (HR + culture) that positions KF as a leader in the marketplace. On the product front, built a streamlined strategy that stretched across sales, marketing and PR - and onboarded on ground firms who can amplify the right message in the right geographies in the right time enabling the marketing and sales teams. Goal : to accelerate the visibility to $100mn in revenue."