Founder Stack-SaaS Curriculum

We have curated all the sessions from our SaaS cohort and made them available for founders across the country to access them for free and accelerate their startup journey

We will keep adding more videos to this library from our future cohorts too.

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founderstack class
July 7, 2020

14.30 - 14.55

T shaped Founder

14.30 - 14.55

T shaped Founder

14.30 - 14.55

T shaped Founder

14.30 - 14.55

T shaped Founder

14.30 - 14.55

T shaped Founder

14.30 - 14.55

T shaped Founder

founderstack class
July 9, 2020

4:11-6:11 : What does PMF feel like?(Part 1) 

6:12-8:25 : What does PMF feel like?(Part 2) 

9:00-10:00 : Unicorns have a lot of things messed up

10:01-11:27 : Dichotomy of the market dynamics 

11:30-13:30 : Do you have a desirable product?(Part 1) 

13:31-15:33 : Do you have a desirable product?(Part 2) 

34:04-36:10 : Product Validation 

36:11-38:11 : What might delay PMF?(Part 1)

38:12-40:12 : What might delay PMF?(Part 2) 

40:13-42:49 : What might delay PMF?(Part 3)

47:48-48:32 : Product Market fit doesn't guarantee success


founderstack class
July 9, 2020

4:04 - 5:45, 6:37 - 7:30 : How hard is enterprise software business?

9:11 - 12:10 : Large Market

12:45 - 15:12 : Use-Case

17:50 - 22:00 : Market

24:50 - 29:30 : Culture

29:30 - 30:40 : Purpose

38:38 - 40:00 : Resource allocation

40:00 - 41:30, 43:13 - 45:20 : Top Priority

45:20 - 46:40 : Product Marketing

46:40 - 49:25 : Outsource Product design?

49:25 - 51:51 : Delight driven Culture 

51:51 - 53:40 : Ownership Mindset 

54:20 - 57:42 : GTM

57:42 - 59:50 : Automate 

59:50 - 1:03:31 : Hiring

1:03:35 - 1:06:36 : Feedbacks

1:06:36 - 1:08:58 : Learning

1:10:00 - 1:11:10 :  Being Simple is genius 

1:11:10 - 1:14:35 : Optionality

1:14:36 - 1:17:33 : Communicate is key

1:17:33 - 1:20:11 : OKR

1:20:56 - 1:26:07 : Financial Prudence

1:26:07 - 1:28:35 : Outcome Framework

1:28:35 - 1:32:55 : Avoid Traps

1:34:35 - 1:36:53 : US GTM Strategy 

1:36:53 - 1:37:37 : How to reach Markets


founderstack class
June 16, 2020

13.28 - 16.06 : The content framework

21:30 - 23:10 : Biggest mistake Freshworks did in terms of marketing 

23:23 - 25:48 : SEO and strategy for fresh sales 


Measuring content

  • 26:10 - 27:46 : User behavior 
  • 28:03 - 29:00 : Engagement 
  • 29:01 - 30:00 : SEO Outcome 


39.01 - 40.07 : A clear understanding of what your churn is :

42:43 - 43.53 : Paid marketing tactics 

43:54 - 47.06 : Paid Marketing Measurement 

47.09 - 49.20 : Measurement of performance for paid ads 

50.02 - 52.09 : Digital Marketing team in your company 

52.10 - 55.47 : Content marketeer or Growth hacker. Who should you hire? 

57.05 - 58.52 : Sales Ops person. A neutral party for the sales and marketing team


founderstack class
June 14, 2020

30:10 - 31:20 : Consciously losing local customers to tread onto a global terrain 

31:25 - 32:25 : Choosing the right market 

32:30 - 33:48 : Approaching the US Market/Mistaking the product to solve for a global market 

33:55 - 35:24 : PMF and MindTickles's Anecdote of getting it right 

35:30 - 37:28 : GTM over product  

37:35 - 38:06 : 80% emphasis on GTM; 20% on product 

38:07- 40:06 : Finding the right hires for Sales+Marketing

40:14 - 40:35 : “Make your endgame your start game(GTM)"

40:50 - 42:49 : Cultivating a deep understanding of the terrain 

47:20 - 49:20 : Anecdote of creating a good funnel via cold Outreach 

1:02:46 - 1:04:15 : Importance of a Good website

1:04:15 - 1:05:24 : Winning the Customers Trust 

1:06:25-1:07:40 : Safeguarding an early adopter of your product 

1:10:20 - 1:12:20 : Initial Positioning 

1:19:25-1:21:20 : Traits of a good salesperson in a new market 

1:22:52 - 1:24:05 : Co-Founder-ish first hire in new market 

1:27:13-1:27:44 : Promoting a healthy cross border organisational culture


founderstack class
June 10, 2020

8.00 - 10.01 : Be aware of the competitors but don’t be obsessed with them 

18.51 - 19.50 & 32.20 - 33.18 : Find the right prospect/ customer 

20.06 - 22.09 : Why we should choose digital first over digital transformation 

36.25 - 38.10 : How to score your next meeting? 

42.23 - 43.21 : Crafting mails and connection requests based on the prospects 

47.55 - 49.04 : 3 pillars for selling 

58.08 - 1.01.00 : Always bet on your product’s exclusivity and learn to say ‘No’ to certain deals

1.05.29 - 1.07.15 : A Co creation analogy (Vitamins & Painkillers) 

1.07.31 - 1.08.47 : How to Co create with your customers (Book my show story) 

1.12.51 - 1.13.33 : What is customer success for early revenue stage startups


founderstack class
June 9, 2020

8:05 - 9:30 : Anecdote of an ideal website for Enterprise Sales Workday

10:50 - 12:30 : When is Inbound Marketing applicable? 

15:24 - 16:59 : When is Outbound Marketing applicable? 

18:05 - 18:50 : Importance of Events/Seminars etc. for Lead Generation while using Outbound Marketing 

20:20 - 21:30 : Basis of Product Marketing 

21:36 - 23:30 : Importance of having a good Product Marketer 

25:05 - 25:34 : Matrix to use for Initial Positioning 

25:45 - 27:40 : Treating your website as a product 

33:00 - 35:46 : Prelaunch Product Marketing Checklist

36:20 - 39:00 : Post launch Product Marketing Checklist 

44:10 - 45:44 : Adoption Metrices to Validate for Product Marketers 

45:46 - 47:00 : Importance of building a brand even as a startup 


founderstack class
July 7, 2020

14.30 - 14.55

T shaped Founder

14.30 - 14.55

T shaped Founder

14.30 - 14.55

T shaped Founder

14.30 - 14.55

T shaped Founder

14.30 - 14.55

T shaped Founder

14.30 - 14.55

T shaped Founder

founderstack class
July 9, 2020

4:11-6:11 : What does PMF feel like?(Part 1) 

6:12-8:25 : What does PMF feel like?(Part 2) 

9:00-10:00 : Unicorns have a lot of things messed up

10:01-11:27 : Dichotomy of the market dynamics 

11:30-13:30 : Do you have a desirable product?(Part 1) 

13:31-15:33 : Do you have a desirable product?(Part 2) 

34:04-36:10 : Product Validation 

36:11-38:11 : What might delay PMF?(Part 1)

38:12-40:12 : What might delay PMF?(Part 2) 

40:13-42:49 : What might delay PMF?(Part 3)

47:48-48:32 : Product Market fit doesn't guarantee success


founderstack class
July 9, 2020

4:04 - 5:45, 6:37 - 7:30 : How hard is enterprise software business?

9:11 - 12:10 : Large Market

12:45 - 15:12 : Use-Case

17:50 - 22:00 : Market

24:50 - 29:30 : Culture

29:30 - 30:40 : Purpose

38:38 - 40:00 : Resource allocation

40:00 - 41:30, 43:13 - 45:20 : Top Priority

45:20 - 46:40 : Product Marketing

46:40 - 49:25 : Outsource Product design?

49:25 - 51:51 : Delight driven Culture 

51:51 - 53:40 : Ownership Mindset 

54:20 - 57:42 : GTM

57:42 - 59:50 : Automate 

59:50 - 1:03:31 : Hiring

1:03:35 - 1:06:36 : Feedbacks

1:06:36 - 1:08:58 : Learning

1:10:00 - 1:11:10 :  Being Simple is genius 

1:11:10 - 1:14:35 : Optionality

1:14:36 - 1:17:33 : Communicate is key

1:17:33 - 1:20:11 : OKR

1:20:56 - 1:26:07 : Financial Prudence

1:26:07 - 1:28:35 : Outcome Framework

1:28:35 - 1:32:55 : Avoid Traps

1:34:35 - 1:36:53 : US GTM Strategy 

1:36:53 - 1:37:37 : How to reach Markets


founderstack class
June 16, 2020

13.28 - 16.06 : The content framework

21:30 - 23:10 : Biggest mistake Freshworks did in terms of marketing 

23:23 - 25:48 : SEO and strategy for fresh sales 


Measuring content

  • 26:10 - 27:46 : User behavior 
  • 28:03 - 29:00 : Engagement 
  • 29:01 - 30:00 : SEO Outcome 


39.01 - 40.07 : A clear understanding of what your churn is :

42:43 - 43.53 : Paid marketing tactics 

43:54 - 47.06 : Paid Marketing Measurement 

47.09 - 49.20 : Measurement of performance for paid ads 

50.02 - 52.09 : Digital Marketing team in your company 

52.10 - 55.47 : Content marketeer or Growth hacker. Who should you hire? 

57.05 - 58.52 : Sales Ops person. A neutral party for the sales and marketing team


founderstack class
June 14, 2020

30:10 - 31:20 : Consciously losing local customers to tread onto a global terrain 

31:25 - 32:25 : Choosing the right market 

32:30 - 33:48 : Approaching the US Market/Mistaking the product to solve for a global market 

33:55 - 35:24 : PMF and MindTickles's Anecdote of getting it right 

35:30 - 37:28 : GTM over product  

37:35 - 38:06 : 80% emphasis on GTM; 20% on product 

38:07- 40:06 : Finding the right hires for Sales+Marketing

40:14 - 40:35 : “Make your endgame your start game(GTM)"

40:50 - 42:49 : Cultivating a deep understanding of the terrain 

47:20 - 49:20 : Anecdote of creating a good funnel via cold Outreach 

1:02:46 - 1:04:15 : Importance of a Good website

1:04:15 - 1:05:24 : Winning the Customers Trust 

1:06:25-1:07:40 : Safeguarding an early adopter of your product 

1:10:20 - 1:12:20 : Initial Positioning 

1:19:25-1:21:20 : Traits of a good salesperson in a new market 

1:22:52 - 1:24:05 : Co-Founder-ish first hire in new market 

1:27:13-1:27:44 : Promoting a healthy cross border organisational culture


founderstack class
June 10, 2020

8.00 - 10.01 : Be aware of the competitors but don’t be obsessed with them 

18.51 - 19.50 & 32.20 - 33.18 : Find the right prospect/ customer 

20.06 - 22.09 : Why we should choose digital first over digital transformation 

36.25 - 38.10 : How to score your next meeting? 

42.23 - 43.21 : Crafting mails and connection requests based on the prospects 

47.55 - 49.04 : 3 pillars for selling 

58.08 - 1.01.00 : Always bet on your product’s exclusivity and learn to say ‘No’ to certain deals

1.05.29 - 1.07.15 : A Co creation analogy (Vitamins & Painkillers) 

1.07.31 - 1.08.47 : How to Co create with your customers (Book my show story) 

1.12.51 - 1.13.33 : What is customer success for early revenue stage startups


founderstack class
June 9, 2020

8:05 - 9:30 : Anecdote of an ideal website for Enterprise Sales Workday

10:50 - 12:30 : When is Inbound Marketing applicable? 

15:24 - 16:59 : When is Outbound Marketing applicable? 

18:05 - 18:50 : Importance of Events/Seminars etc. for Lead Generation while using Outbound Marketing 

20:20 - 21:30 : Basis of Product Marketing 

21:36 - 23:30 : Importance of having a good Product Marketer 

25:05 - 25:34 : Matrix to use for Initial Positioning 

25:45 - 27:40 : Treating your website as a product 

33:00 - 35:46 : Prelaunch Product Marketing Checklist

36:20 - 39:00 : Post launch Product Marketing Checklist 

44:10 - 45:44 : Adoption Metrices to Validate for Product Marketers 

45:46 - 47:00 : Importance of building a brand even as a startup 


founderstack class
July 7, 2020

14.30 - 14.55

T shaped Founder

14.30 - 14.55

T shaped Founder

14.30 - 14.55

T shaped Founder

14.30 - 14.55

T shaped Founder

14.30 - 14.55

T shaped Founder

14.30 - 14.55

T shaped Founder

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