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At a high-level, Flipkart’s pre-Walmart acquisition journey can be divided into three phases...
Born out of the need to simplify the search for a home, be free of fake listings and...
For any business, digital or non-digital, brand is one of the most powerful moats that provides...
Ankit and Ajay discuss a content framework that includes the 3 key pillars of an effective content strategy which can be used as a reference guide for creating your content strategy.
Ankit asks the real question - how can you effectively integrate these learnings into your marketing campaigns?
We recently asked members of the #AccelFamily, including our partners, founders, and brand...
By the end of 2017, there were an estimated 330 million smartphone users in India...
One of the main concerns of business owners while building their websites is to avoid...
Building a website without SEO is like driving aimless and directionless on the road. In both cases you...
“The theory is that if you spend enough money, you can own the idea. Right?.."
The story of Zomentum's research into their user persona, how it powered their early growth, and helped shape the product roadmap.
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